• http://markedsforing.dk/artikler/bureauer/chatbots-l-fter-bundlinjen

Chatbots: How service turns into sales – and releases resources in the organisation.

Building chatbots is like playing with LEGO – but the impact on the business is still underrated.

CHATBOTS LØFTER BUNDLINJEN

Læs den originale historie på dansk her

Translated article about BotXO in markedsforing.dk
Original article: Chatbots løfter bundlinjen
Questions by Christian W. Larsen
28 Feb. 18

At BotXO, they say that money can be both saved and made with chatbots. And building a chatbot is an easy feat. Doing so is much like playing with LEGO or putting together IKEA furniture.

Smooth sailing for Danish chatbot company BotXO. For the first two months of the year, the order book is full, and four companies signed up to have their chatbots developed by the company.

The four new clients are 3F, Autorola, SE Klima & Energi and Pakke.dk.

These four new clients arrive on the back of a 2017 where e.g. Krifa, Nordisk Film VentureCup, Akademikerens Akasse, Saxo.com and Visma/e-conomic brought chatbots based on BotXO’s chatbot platform online.

“When we set up a sales chatbot, typically as a ‘product comparison service’, we see our clients generate business on entirely new conditions. When our software is used for ‘customer support chatbots’, we see our clients freeing up time and resources while giving their customers unambiguous and clear answers.

Like playing with LEGO.

“When our new clients find out how easy it is to get started, the chatbot pretty much sells itself. Building your first chatbot is like putting together your first LEGO Star Wars spaceship or an IKEA cabinet”, says Henrik Fabrin, founder and CEO of BotXO.

“In both cases, the way BotXO’s platform is tailored to support the companies in going from an efficient chatbot pilot project to a complete solution is what makes the design phase easy and exciting and the actual operation incredibly useful”.

That was the sales pitch. Try to be specific?

“It sounds simple, and it is. The intention is not to create complex and intricate chatbots that are impossible to use. A chatbot should assist customer service at the onset and free up resources, and it should help consumers create clarity as to which products and services are best suited to their individual needs”, Henrik Fabrin continues.

When service turns into sales

“When we set up a sales chatbot, typically as a ‘product comparison service’, we see our clients generate business on entirely new conditions. When our software is used for ‘customer support chatbots’, we see our clients freeing up time and resources while giving their customers unambiguous and clear answers.

The two founders of BotXO: Dario Rodriguez, CTO and Henrik Fabrin, CEO.

The two founders of BotXO: Dario Rodriguez, CTO and Henrik Fabrin, CEO.

There is money to both save and make from playing with chatbots”, explains Henrik Fabrin.

Give us a few examples of what your customers use the chatbot for?

“Saxo.com use their chatbot, ‘Alfred’, for both traditional customer service, i.e. questions about shipping, returns, etc., and as a ‘product-finder assistant’. Generally, the 20 most common questions are the ones asked by 80% of customers”.

“When the chatbot is fed answers to the 20 most frequently asked questions, it both frees up company resources and relieves employees of repetitive work, while also providing a consistent and professional service to all customers”.

“As regards the sale of services, most retail and e-commerce companies find that 15-20% of the products they sell account for the majority of revenue”.

“Therefore, saxo.com opted to set up and train a gift-finder chatbot, enabling it to guide customers in their purchases of new books. Specifically, it works as an ‘Inspiration for gift purchases’”.

The intelligent assistant

Another example?

Have a chat with Arnie he knows (almost) everything about our platform

Have a chat with Arnie he knows (almost) everything about our platform

Autorola wants to use the chatbot ​​as an intelligent assistant for users buying cars via their car auction websites. At the same time, the aim is to use the chatbot as a ‘price monitoring assistant’ able to notify users when relevant new cars come up for auction”.

A subscription model, I take it. Your services are hired?

“Yes, it’s a subscription model (i.e. SaaS – software as a service, ed.) where, in the traditional way, you have a subscription to use the software to operate specialist chatbots on e.g. your website or Facebook Messenger”, Henrik Fabrin concludes.

Want to know more about Chatbots – take Arnie for a spin

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