Danish start-up wants to go from eight to 275 ’employees’ in two years
The Danish company is one year old, just received an investment of DKK 2.5 million in external financing and aspires to be present in ten countries in two years. And the majority of its future employees will be a tad bit different than the rest of us.
Translated from the danish article published by Pia Osbæck in Bureaubiz on 30.11.2017.
Well actually, it might be a slight exaggeration to state in the headline that Danish company BotXO expects to have 275 employees in two years. The company currently has eight employees and expects to have 75 employees in two years, plus 200 robots or chatbots as these friendly automated customer service representatives are called.
BotXO‘s ambition of making a chatbot for automated customer service for customers in 10 European countries has just received a capital injection of DKK 2.5 million from Esben Gadsbøll, founder of Whiteaway, and Thomas Black-Petersen, the entrepreneur behind IT company Inspari and Innovation Fund Denmark.
“Interest in chatbots is great, and with the investment from Thomas and Esben, we can develop our platform and grow rapidly, and we are already in the process of concluding agreements with agencies, allowing them to offer our chatbot solutions to their customers,” says Henrik Fabrin, director and co-founder of BotXO.
Recently, BotXO hired Martin Stahl as CMO. Martin Stahl has previously held a similar position at Agillic. It is his job is to communicate what BotXO stands for, allowing the company to expand and become part of the growing demand. “The money we received from investors primarily goes towards developing the product and employing people, not marketing. My task is to communicate – primarily via PR – that a chatbot can assist in marketing and customer service,” says Martin Stahl.
He goes on to explain how BotXO aims to serve small language families. “An important element of a chatbot is to understand the language, allowing you to serve customers in their own language. And there is a huge shortage of that, as the big American solutions only provide service in English.”
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